Hi, I’m Lynda.

I’m a strategist, designer, and brand builder who radiates optimism and sparks inspiration in those around me illuminating a path forward.

My work enables mission-driven leaders and companies to unlock their potential so they can thrive with clarity, creativity, and purpose.

A former IDEO partner with 25+ years of experience specializing in human-centered design, my career has driven meaningful change within food, health, and climate focused systems.

After IDEO, I served as an Operating Partner at Acre Venture Partners, where I worked closely with mission-driven, early-stage companies to support their growth and impact.

Let’s Connect

Human-Centered Leader

With a Proven Track Record
100+ Projects Completed

Resulting in Happy Clients
25+ Years of Experience

Supporting Leaders & Companies

Here’s how I can help:

Crafting
Brand Strategies

Helping companies discover their distinctive voice and connect more deeply through their brand & products.

Uncovering
Key Insights

Revealing customer opportunities that create value for innovation so that businesses can drive impact.

Empowering
Senior Leaders

Coaching leaders to unlock their strengths, find their confidence and amplify their impact.

Teaching
Design-Thinking

Helping companies embrace design thinking to understand their customers and meet their needs.

Learn More

Past Clients / Collaborators

"Lynda's exceptional ability to develop brand foundations is matched only by her infectious passion for impact and innovation, bringing fresh perspectives that energize teams from the C-suite to the frontlines. Her comprehensive support and strategic counsel have been instrumental in helping my organizations build authentic brand narratives that not only resonate with audiences but create meaningful, positive change in the world."

CMO - Mid-Sized CPG company
"Lynda quickly grasped the essence of our vision and pinpointed the challenges that had us feeling stuck. Lynda has an extraordinary ability to assess and distill complex narratives while fostering conversations that encourage broader, more meaningful participation. Experiencing Lynda's work firsthand was both inspiring and transformative."

CEO - Clinical Trails Start-Up
"Lynda led our executive team through a strategic brand foundation exercise that was clear, concise, and impactful. It's not easy to get a big group of executives aligned, but Lynda expertly balances making all stakeholders feel heard, while also driving to conviction and decisiveness, even when opinions conflict.

CEO - CPG Research Start-Up
"Working with Lynda has been transformative for my growth as a C-level executive. Her guidance helped me navigate complex challenges like leading through our company's major restructuring and managing a crisis. She also showed me how to leverage my authentic leadership style, helping me find my voice in board meetings and executive discussions."

COO - Climate Start-Up
"Lynda skillfully led strategy sessions with our executive leadership and product teams, introducing design-oriented frameworks that systematically guided our brainstorming and idea organization. Even in a remote work setting, she leveraged collaboration tools effectively, ensuring every team member felt seen, heard, and valued."

CEO - Health Start-Up
"Lynda’s pragmatic frameworks for team development enabled me to build and motivate high-performing departments, particularly in improving operational efficiency and cross-functional collaboration in my COO role. Her blend of strategic thinking and emotional intelligence has been invaluable in helping me grow from an operational leader to a strategic executive while successfully balancing family life."

COO - Climate Start-Up
"Lynda's process & leadership was structured but empathetic and tailored to what our team required, building confidence and real engagement across the board, ultimately laying an incredibly strong foundation for developing a new brand identity for our business. The process & the outcomes couldn't have been any better."

CEO - CPG Research Start-Up.